25 Effective Ways Malaysian SMEs can Survive After MCO

25 Effective Ways Malaysian SMEs can Survive After MCO

A majority of Malaysian businesses are Small Medium Enterprises (SMEs)

And all of them have been vocal about the frightening consequences on the economy, especially the ones that have been hit hard by the current COVID-19 pandemic.

The government has initiated an economic stimulus package for Malaysian SMEs which is constantly under review but businesses must prepare themselves for the worst yet to come after the MCO.

Regain more for your business by following these tips in preparation for post-MCO.

Digital Marketing

The coronavirus has been a terrible threat for everyone’s health and Malaysian SMEs have also felt its tide.

Since almost everyone is staying put in their homes, they are online longer. Which means, digital marketing is the one thing Malaysian businesses should focus on.

Here are some digital marketing strategies you can implement for your business:

  • Social media marketing
  • Search Engine Optimization (SEO)
  • Content marketing
  • Email marketing (Lead nurturing via email)
  • Marketing automation

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Digitize Everything

If you’re a start up business in this trying time, keep your head high. There’s always a way to make your business known to the world.

Have yourself a digital PDF version of the following:

 

This will be super handy when you’re virtually dealing with either your would-be suppliers, potential investors, potential stakeholders and even your clients during and after this prolonged MCO.

Product Packaging

While your brick and mortar store is closed, you are left with no option but to let your staff work from home.

Use this as an opportunity for some of them to come up with ideas on how to upgrade your product packaging.

Once the MCO ends, people will be flocking to the most attractive packaging and appreciate how your business took an effort to spruce up your brand.

Suggested read: How to Choose the Right Food Packaging

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Point-of-sale (POS) Displays

POS displays are a simple way to give a major boost to your branding.

You won’t see much results from it during the MCO, since only one family representative is allowed to go out but think of how it would triumph post-MCO.

There’s so many things you can experiment with such as:

  • Brochures
  • Free Standing Display Units
  • Coupon Cards
  • Standees
  • Hanging Signs
  • Counter Display Units
  • Posters
  • Banners
  • End Caps
  • Floor Graphics

Prepare yourself!

Now that you’re aware of the different rewarding possibilities you can try to adapt, your business has a high chance of meeting the better side of the stick once the MCO is discontinued.

Suggested read: 8 Urgent Things Businesses Should do to Survive through COVID-19

You’re already one step ahead of most business-owners out there, struggling to make business ends meet so use it to your advantage.

Interested to have at least one of the marketing collateral stated above? Maybe even more? You’ve come to the right place. We’re the helping sanitized hands you need.

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