A website for medical companies helps gain people’s trust
If you have a healthcare company website, it is so much easier to connect to stakeholders, organizations, patients, and visitors.
Among other things, a website for the healthcare industry lets people know you are a legitimate business.
What is a healthcare company website?
Generally, websites for medical companies are to provide medical equipment or healthcare services.
Firstly, the most important thing you need to know is the objective.
Once you have the objective, you can focus on a content strategy based on it easily.
Do I need a medical company website?
The answer is YES. All future-oriented medical companies should already have a professional website.
Not only can the general public view your company details in one place, but it can also serve as a corporate platform too.
As such, it should be professionally made with relevant information such as company information, products/services, achievements, and the like.
Therefore, healthcare and medical companies should have a corporate website that is both professional and attractive.
Medical Website Design Tips
Although almost every website design has a standard structure, there are some things that make a healthcare website different.
We have built several websites for medical companies and found the best strategy for a professional medical company website.
Optimize Load Speed
Did you know, as page load time goes from 1s to 10s, the probability of bounce increases to 123%!
Unfortunately, the healthcare sector is one of the three failing industries in this matter.
Nobody likes waiting, especially sick patients who need urgent care.
Here’s how you can improve your load speed for your medical website:
- Reduce redirect links
- Limit and compress images
- Clean up coding
User-friendly Design
In 2019, a study revealed that 80% of web users search the internet using mobile devices. Now it’s 2022, how’s your website looking?
One important aspect of any website is to ensure it is responsive. Make sure it can adjust to the user’s device screen size so they don’t have to annoyingly pinch and scroll all the time.
Here are some tips for a user-friendly medical website design:
- Create a long homepage with quick bursts of information
- Display a hamburger dropdown navigation menu
- Strategically place call/contact button
Interactive Features
You may think that putting all your company details on your website is enough, but your competitors are doing so much more.
All medical websites are created with a specific objective, whether it’s to increase inquiries or to encourage patients to make appointments.
With an interactive website design, patient engagement and conversion rates will soar. See if your company can implement these:
- Online forms for appointments, consultations, or general inquiries
- Clear call-to-action buttons
- Feature a patient portal for seamless and hassle-free data entry
Create Meaningful Content
Having a healthcare website means Google is always crawling your page. This means you need meaningful content so Google knows your website is helpful for users.
However, it can get pretty technical and backend for something so subjective but it can be done with the right medical content strategy.
Of course, your page SEO should be improved and updated to maintain a good ranking in SERPs.
Not too fond of these terms? We can help you in this area with no problem.
Need Help Designing a Medical Website?
We’ve listed the major essentials for a professional medical website but you might not have the right resources to do it right the first time.
Hiring an experienced website designer and website developer skilled in the medical industry will surely be your best investment.
We know what works best for healthcare providers and understand the needs of your target audience.
Just fill in the details below, and we’ll contact you shortly.
Next read: Why Good Website Design is Important for Business
