{"id":210,"date":"2018-08-07T13:37:15","date_gmt":"2018-08-07T05:37:15","guid":{"rendered":"http:\/\/www.theoriginsolution.com\/blog\/?p=210"},"modified":"2023-05-26T15:38:30","modified_gmt":"2023-05-26T07:38:30","slug":"3-steps-to-run-a-business-in-the-digital-era-own-a-website","status":"publish","type":"post","link":"https:\/\/www.theoriginsolution.com\/blog\/3-steps-to-run-a-business-in-the-digital-era-own-a-website\/","title":{"rendered":"3 Clever Ways to Run a Business in Digital Era"},"content":{"rendered":"

#Step 1: Start your Business\u00a0<\/strong><\/h2>\n

From Employee to Entrepreneur<\/b>
\nIn general, there are 2 types of business entities in Malaysia that suit a new startup business in the digital era. A Sole Proprietorship\/Partnership, and Sendirian Berhad. <\/span><\/p>\n

For startups with a minimum budget, you can opt to register as a Sole Proprietorship\/Partnership in SSM – https:\/\/www.ssm.com.my\/<\/a>. It has a minimum startup fee of about RM100 per year. However, Sendirian Berhad registration will cost you a few thousand ringgit per year.<\/span><\/p>\n

What do I need to do after registering a company?<\/strong><\/p>\n

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Design a\u00a0logo<\/b><\/h4>\n

A logo can be a simple company logo or a brand logo. Design a simple one to start with to start advertising in digital era<\/strong>. It can be a word logo you designed yourself.<\/span><\/p>\n

You can always enhance it at a later stage when your business grows further. <\/span>A unique designed logo<\/a><\/span> should always portray your business nature.<\/span>\"logo-design\"<\/a><\/p>\n

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A company stamp<\/b><\/h4>\n

Create a simple company stamp. You will need it to open a company bank account. Simplicity in design is better and always keep it safe to avoid unauthorized use.<\/span><\/p>\n

A name card<\/b><\/h4>\n

A name card is required if you are meeting people. Name cards consist of basic information like company name, company logo, your name, contact number, address, website, email, products, and services. It is the first impression and the fastest way to pass information to your potential customers. Make a name card\u00a0professional and presentable<\/a>. \u00a0<\/span><\/p>\n

\"namecard-design-for-business-in-digital-era\"<\/a><\/p>\n

A Domain Name \/ Website Address<\/b><\/h4>\n

Register a domain name or a website address with your business identity. For example, you are in the food industry and your company name is Kent & Yen, you can register with the domains\u00a0<\/span>www.kydelicious.com<\/span> or <\/span>www.kyyummy.com<\/span> . <\/span><\/p>\n

Make it short and easy to remember. Construct a simple web page with your contact information and business nature. Make sure you create your online presence on the 1st day you start your business in this digital era.\u00a0<\/span><\/p>\n

An email and email signature<\/b><\/h4>\n

After you own a domain, create emails under your domain. Set an email signature that carries your identity, your business nature, and your credibility. Create a simple and attractive one that can be easily remembered by your receiver.<\/span><\/p>\n

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Looking for a graphic designer and web designer?<\/span><\/h2>\n
We have helped thousands of business owners from all around the world with their online and offline presence needs such as logo design, namecard design, website design, content marketing, social media marketing and many more.<\/div><\/div>\n Claim your Free Consultation NOW<\/span><\/a>\n
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#Step 2: Grow your Business Online<\/strong><\/h2>\n

A Website<\/b><\/h4>\n

In this digital era, a business is not complete without a website. So, you must own a website<\/a> that holds your business details for customers. Creating a website that can generate organic leads is better than a website full of information but without any value for customers. <\/span><\/p>\n

There are a few steps to create a workable website that can generate potential leads.<\/span><\/p>\n

– Front-end\u00a0–<\/h4>\n

First Impressions Matter<\/b><\/span><\/p>\n

Let your visitors know your services at first glance by using eye-catching headlines<\/strong> that best grasp attention. Firstly, identify customer pain points by letting them know how your products and\/or services can solve their problem.<\/span><\/p>\n

Generally, customers don\u2019t necessarily care about your company, they only care if your products and\/or services are what they need. <\/span><\/p>\n

\"first-impression-eye-catchy-headline-digital-era-business\"<\/p>\n

Proof<\/b><\/span><\/p>\n

Project portfolios<\/strong> and customer testimonials<\/strong> can really help to increase customer’s trust in you because they don’t want to be fooled with a poor experience with you.\u00a0<\/span><\/p>\n

Call to Action Button<\/b><\/span><\/p>\n

Always include a call to action button after several sections on your website. Visitors can easily click on the button for inquiries or contact information for further information.<\/span><\/p>\n

\"call-to-action-button-digital-era-business\"<\/a><\/p>\n

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– Back-end and SEO –<\/h4>\n

Website Optimization<\/b><\/span><\/p>\n

Simplifying the coding and optimizing photos can generate a faster website loading time. With the number of mobile visitors increasing tremendously nowadays, having a fast-loading website<\/strong> is a must. After a few seconds of loading, people will immediately lose interest and hop onto another website(read: your competitors!).\u00a0<\/span><\/p>\n

Metadata<\/b><\/span><\/p>\n

Proper title, keywords, and descriptions are required for all your pages. You also need open graph tags that will control what content shows up when a page is shared on Facebook. <\/span><\/p>\n

Keywords Study and Research<\/b><\/span><\/p>\n

Insert suitable keywords in your website that best describe your business, products, and services. Be more specific<\/strong> in your keywords by using the Five Ws methods – who, what, where, when, and why. Relevant keywords will help your website to target the right leads. <\/span><\/p>\n

Analytics<\/b><\/span><\/p>\n

Install google analytics on your webpage to track and read the behavior of visitors. With this data, you can plan your next marketing campaign with the right target in mind.<\/span><\/p>\n

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Ready to grow your business in digital era?<\/span><\/h2>\n
We can help you create a high conversion website that can convert your visitors to leads. \u00a0<\/div><\/div>\n Get your Free Consultation NOW<\/span><\/a>\n
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#Step 3: Expand your Business Online<\/strong><\/h2>\n

Content Marketing<\/b><\/h4>\n

Basically, websites with good content related to your business will be listed on top of the SERP. There are so many benefits when you continually update your website. For example:<\/span><\/p>\n