{"id":488,"date":"2019-10-15T09:43:31","date_gmt":"2019-10-15T01:43:31","guid":{"rendered":"https:\/\/www.theoriginsolution.com\/blog\/?p=488"},"modified":"2023-05-26T14:57:47","modified_gmt":"2023-05-26T06:57:47","slug":"how-to-choose-the-right-food-packaging","status":"publish","type":"post","link":"https:\/\/www.theoriginsolution.com\/blog\/how-to-choose-the-right-food-packaging\/","title":{"rendered":"How to Choose the Right Food Packaging"},"content":{"rendered":"<p style=\"font-family: Raleway;\">Packaging for any product should not only be attractive to customers, but also for its functionality, especially food products. Food packaging (pembungkusan makanan) should<span style=\"color: #000000;\"> <b>1) contain the food<\/b>, <b>2) preserve food quality,<\/b><\/span> and <span style=\"color: #000000;\"><b>3) be an effective marketing tool.<\/b><\/span><\/p>\n<p style=\"font-family: Raleway;\">The food packaging must be intently thought through as it should be<span style=\"color: #000000;\"> <b>kept safe<\/b><\/span> during transportation and <span style=\"color: #000000;\"><b>best-preserved<\/b><\/span> during sales. Only then, the quality of the product is reinforced so customers trust your brand to provide only the best!<\/p>\n<p style=\"font-family: Raleway;\">Don&#8217;t fret, we have the perfect <strong>food packaging ideas<\/strong> for your food products. Here is <strong>how to choose the right packaging for your product<\/strong>.<\/p>\n<p><!--more--><\/p>\n<h2><span style=\"color: #666699;\">#1 Find a Good Food Packaging Designer<\/span><\/h2>\n<p style=\"font-family: Raleway;\"><span style=\"color: #000000;\"><b>Hold your horses!<\/b><\/span> As eager as you are, the first thing you should do is to begin your quest by finding a <span style=\"color: #000000;\"><b>packaging designer that best meets your needs<\/b><\/span> (Thanks in advance for choosing us by the way ;D).<\/p>\n<p style=\"font-family: Raleway;\">Get acquainted, get rid of the formalities, or be as formal as you like!<span style=\"color: #000000;\"> <b>Do some research on each designer&#8217;s offers and price range.<\/b><\/span> Who knows, apart from a great deal, you might even have a life-long partner.<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8682\" src=\"https:\/\/edesign.my\/wp-content\/uploads\/2019\/09\/creative-partner-1.jpg\" alt=\"Find a suitable creative partner\" width=\"1000\" height=\"600\" \/><\/figure>\n<h2><span style=\"color: #666699;\">#2 What can you afford?<\/span><\/h2>\n<p style=\"font-family: Raleway;\">In other words, what&#8217;s your <span style=\"color: #000000;\"><b>budget?<\/b> <\/span>Let your creative partner know how much you can spend so they can provide <span style=\"color: #000000;\"><b>different options<\/b><\/span> for you. Only then can you customize the material, size, design, and quantity of your food packaging.<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8683\" src=\"https:\/\/edesign.my\/wp-content\/uploads\/2019\/09\/budget-1.jpg\" alt=\"Plan your budget\" width=\"1000\" height=\"600\" \/><\/figure>\n<p style=\"font-family: Raleway;\">It&#8217;s doubly important for you to take into account the <span style=\"color: #000000;\"><b>one-time costs<\/b><\/span> and<span style=\"color: #000000;\"> <b>per-item costs\u00a0<\/b>included in the <strong>packaging design cost<\/strong>.<\/span><\/p>\n<div style=\"width: 100%; padding: 2rem 2rem; margin: 2rem 0; background-color: #f5f5f5; font-family: Raleway; color: #000000;\">\n<p><b style=\"color: #f24a01;\">One-time cost:<\/b> Payment of original design work for the packaging, paid up-front and only once.<\/p>\n<p><b style=\"color: #f24a01;\">Per-item cost:<\/b> The expense of used materials (boxes, tape, labels, etc.) and labor.<\/p>\n<\/div>\n<p style=\"font-family: Raleway;\">Here are some <strong>examples of food packaging<\/strong> you can use:<\/p>\n<table  class=\" table table-hover\" style=\"width: 552px; height: 452px; font-family: Raleway; text-align: left;\">\n<tbody>\n<tr>\n<th style=\"color: #f24a01; font-family: Raleway; text-align: center;\" width=\"30%\">Glass<\/th>\n<td>\n<ul>\n<li>Expensive to manufacture and transport<\/li>\n<\/ul>\n<ul>\n<li>Heavy and fragile<\/li>\n<\/ul>\n<ul>\n<li>Needs additional safety packaging<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<th style=\"color: #f24a01; font-family: Raleway; text-align: center;\">Food-grade cardboard<\/th>\n<td>\n<ul>\n<li>Inexpensive<\/li>\n<\/ul>\n<ul>\n<li>Reasonable protection<\/li>\n<\/ul>\n<ul>\n<li>Various design opportunities (finishes, spot UV, etc.)<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<th style=\"color: #f24a01; font-family: Raleway; text-align: center;\">Plastic<\/th>\n<td>\n<ul>\n<li>Not environmentally friendly<\/li>\n<\/ul>\n<ul>\n<li>Inexpensive<\/li>\n<\/ul>\n<ul>\n<li>Easily attainable<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span style=\"color: #666699;\">#3 What&#8217;s the product?<\/span><\/h2>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8684\" src=\"https:\/\/edesign.my\/wp-content\/uploads\/2019\/09\/icecream-1.jpg\" alt=\"What is your product\" width=\"1000\" height=\"600\" \/><\/figure>\n<p style=\"font-family: Raleway;\">Say your product is ice cream. You&#8217;ll need packaging that can withstand its consistency and cold temperatures. It should also be sealed to preserve the quality. Another aspect is the <span style=\"color: #000000;\"><b>different sizes of containers<\/b><\/span> you&#8217;ll probably need; single-servings, cartons, and bulk packaging.<\/p>\n<p style=\"font-family: Raleway;\">Let&#8217;s not make hasty decisions. You may think a standard pouch will suffice, but <span style=\"color: #000000;\"><b>you&#8217;ll pay for the consequences<\/b><\/span> if you don&#8217;t think it through.<\/p>\n<h2><span style=\"color: #666699;\">#4 How will people buy it?<\/span><\/h2>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8685\" src=\"https:\/\/edesign.my\/wp-content\/uploads\/2019\/09\/customer-choice-1.jpg\" alt=\"Medium your customer's buy your product\" width=\"1000\" height=\"600\" \/><\/figure>\n<p style=\"font-family: Raleway;\">Is it retailed? Displayed online? Sold to businesses? These factors should impact how you decide on the packaging. For example, if your product is <span style=\"color: #000000;\"><b>retailed<\/b><\/span>, you can <span style=\"color: #000000;\"><b>focus on how the packaging attracts customers.<\/b><\/span><\/p>\n<p style=\"font-family: Raleway;\">As opposed to products sold <span style=\"color: #000000;\"><b>online<\/b>,<\/span> customers look for <span style=\"color: #000000;\"><b>cheap prices<\/b><\/span> and expect <span style=\"color: #000000;\"><b>product security<\/b><\/span> rather than pay attention to the packaging. So, you may simmer down your excitement on the packaging design if this is the case.<\/p>\n<h2><span style=\"color: #666699;\">#5 More than just 1 packaging<\/span><\/h2>\n<p style=\"font-family: Raleway;\"><span style=\"color: #000000;\"><b>Get your thinking caps on!<\/b><\/span> You&#8217;re going to need more than just the product packaging. Some products might even need additional<span style=\"color: #000000;\"> <b>inner packaging<\/b><\/span> (individual boxes) and <span style=\"color: #000000;\"><b>outer packaging<\/b> <\/span>(carton boxes).<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8686\" src=\"https:\/\/edesign.my\/wp-content\/uploads\/2019\/09\/packaging-1.jpg\" alt=\"Quantity of packaging\" width=\"1000\" height=\"600\" \/><\/figure>\n<p style=\"font-family: Raleway;\"><span style=\"color: #000000;\"><b>Don&#8217;t get too carried away.<\/b><\/span> The more boxes, the more you&#8217;ll have to pay for each one. Try to imagine you&#8217;re the product, the journey you&#8217;ll embark on, and what &#8216;transport&#8217; you need to reach a customer safely.<\/p>\n<h2><span style=\"color: #666699;\">#6 Creative Food Packaging Design<\/span><\/h2>\n<p style=\"font-family: Raleway;\"><span style=\"color: #000000;\"><b>Now the fun part!<\/b> <\/span>But first of all, do some <span style=\"color: #000000;\"><b>research<\/b> <\/span>on how your competitors market their product. You wouldn&#8217;t want to just simply copy-paste other product&#8217;s packaging, would you? Keep in mind the<span style=\"text-decoration: underline;\"><strong><span style=\"color: #ed3300; text-decoration: underline;\"> <a style=\"color: #ed3300; text-decoration: underline;\" href=\"https:\/\/www.theoriginsolution.com\/blog\/11-rules-for-food-packaging-and-labeling\/\" target=\"_blank\" rel=\"noopener noreferrer\">labels on your food packaging<\/a><\/span><\/strong><\/span> as well for <strong>professional food packaging<\/strong>.<\/p>\n<p style=\"font-family: Raleway;\"><b style=\"color: #f24a01;\"><span style=\"color: #000000;\">Put yourself in a customer&#8217;s shoes. <\/span><\/b>Roaming around the aisle and something catches your eye. That effect is what you should achieve from your <strong>food packaging designs<\/strong>. Help out your designer by<span style=\"color: #000000;\"> <b>providing some packaging samples<\/b> <\/span>and leave the sprinkling of fairy dust to them!<\/p>\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8687\" src=\"https:\/\/edesign.my\/wp-content\/uploads\/2019\/09\/design-1.jpg\" alt=\"Design the food packaging with versatility\" width=\"1000\" height=\"600\" \/><\/figure>\n<h2>The Best Food Product Packaging Design<\/h2>\n<p style=\"font-family: Raleway;\">Now that you know how to choose the <strong>best food packaging design<\/strong> for your food product, it&#8217;s time to find yourself a talented designer. Since you&#8217;re already here,<span style=\"text-decoration: underline;\"><strong><span style=\"color: #ed3300;\"> <a style=\"color: #ed3300; text-decoration: underline;\" href=\"https:\/\/edesign.my\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\">get in touch with us.<\/a><\/span><\/strong><\/span><\/p>\n<p style=\"font-family: Raleway;\">We are one of the top <strong>food packaging design companies<\/strong> in Malaysia. If you need a little convincing, head over to our <span style=\"text-decoration: underline;\"><strong><span style=\"color: #ed3300;\"><a style=\"color: #ed3300; text-decoration: underline;\" href=\"https:\/\/edesign.my\/our-work\/\" target=\"_blank\" rel=\"noopener noreferrer\">case studies to see our perfected projects.<\/a><\/span><\/strong><\/span> No pressure but we can&#8217;t wait to start on our design project together!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Packaging for any product should not only be attractive to customers, but also for its functionality, especially food products. Food packaging (pembungkusan makanan) should 1) contain the food, 2) preserve food quality, and 3) be an effective marketing tool. The food packaging must be intently thought through as it should be kept safe during transportation [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,3],"tags":[42,52,61,53,4,60],"class_list":["post-488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-packaging-design","category-packaging-design","tag-branding","tag-food-packaging","tag-marketing","tag-packaging","tag-packaging-design","tag-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Choose the Right Food Packaging - The Origin Solution<\/title>\n<meta name=\"description\" content=\"A food packaging should contain the food, preserve food quality and be an effective marketing tool. 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