Professional Business (B2B) Copywriting

Our talented copywriters have helped thousands of SMEs and corporates to craft the perfect B2B sales copy.

business copywriting

Introduction About
B2B Copywriting

B2B copywriting is a specialized form of writing used within the business-to-business (B2B) sector. This type of copywriting is often called marketing copy or sales copy, and it is used to sell products or services directly to other businesses.

B2B companies or salespeople often face difficulty convincing other businesses to purchase their products.

That is where B2B copywriting comes into play. B2B copywriters understand the concerns of other business owners, so they know how to craft an engaging sales pitch that draws readers in and makes them want more information about what you are offering without coming across as pushy or overbearing.

That is why we provide B2B copywriting services for businesses of all sizes, from small start-ups to large corporations.

We work closely with our clients across many industries mainly in the construction, logistics, healthcare, and manufacturing sectors. Our business copywriting services have helped over 100+ businesses including startups, SMEs, Multinational Corporations, and Foreign Companies.

Benefits of Having Professional B2B Copywriting

Effective B2B copywriting holds many advantages for a company.

  • Increases credibility and trustworthiness
  • Helps build long-term relationships
  • Improves customer retention rates
  • Drive potential B2B customers to your products and services
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benefit of having a business copywriting
business copywriting services we offer

B2B Copywriting Services We Offer

  • B2B Content Marketing
  • B2B Brand Storytelling
  • B2B Sales Copy
  • B2B Landing Pages
  • B2B Email Marketing
Free 30-Minute Discussion With Us

Purposes of B2B Copywriting

B2B copywriting is a vital part of any website, landing page or email campaign. When done correctly, B2B copywriting helps you accomplish all kinds of business goals including:

Increase brand awareness

The goal of B2B copywriting is to promote your product or service in such a way that it will appeal to potential customers and convince them to purchase from you. This may seem easy, but it is not always easy to stand out from the crowd. In order to gain attention from potentially interested buyers, you need to craft a message that resonates with them and helps them see how your product or service will benefit their business.

Attract Leads

B2B copywriting is responsible for helping your business attract and convert leads. Leads are the people who have expressed interest in your product or service but they have not yet made a purchase. To attract leads, you need to create B2B sales copy that will get their attention and draw them in. Your content should be engaging and interesting, with a tone that appeals to your target audience.

Close deals

Another goal of B2B copywriting is to help the customer make a decision that will benefit them by closing the deal. To do this, you need to write compelling sales copy that makes your prospects feel like they cannot miss out on your product or service. On top of that, you also need a copy that includes information about how your product or service can help solve a problem for their business.

Improve Customer Experience

B2B copywriting can help your company stand out from the crowd and attract customers with a clear message in a way that feels authentic, trustworthy, and engaging. This is accomplished by addressing your customers' needs in a way that makes them feel like you understand them and are willing to help. This means creating content that speaks directly to the needs of your audience, making sure it is easy for them to find what they are looking for.

B2B Copywriting Services for All Industries

Every business across all industries needs good B2B copywriting that resonates with their brands. We have written for over 100+ companies from various industries over the years.

  • Logistics Copywriting Services
  • Construction Copywriting Services
  • Healthcare Copywriting Services
  • Engineering Copywriting Services
  • F&B Copywriting Services
  • Manufacturing Copywriting Services
  • Oil and Gas Copywriting Services
  • Agriculture Copywriting Services
  • Service Provider Copywriting Services
  • Transportation Copywriting Services
  • Shipping Copywriting Services
  • Courier Copywriting Services
  • Medical Copywriting Services
  • Metal Recycling Copywriting Services
  • Beauty and Wellness Copywriting Services

B2B Copywriting Process in 5 Steps

Here at Zaloha, we deliver professional B2B copywriting and business copywriting that will tap into your potential customers.

Our copywriters are experts in concept development, industry-specific content writing and are adept at content writing that highlights your business's best features.

We provide free consultations to discuss all of your needs and expectations so we can get an accurate picture of what you are looking for from our service. We will discuss your goals, your target audience, and the tone and style you want to strike in your copy so that we can deliver exactly what you need.
We will gather all the information available about your company. This could include things like your company’s history, mission and vision statement, current products and services, as well as any other relevant details that will help us write the best copy that makes you stand out from your competitors.
Our expert copywriters will craft the best-fitting copy that not only precisely represents your brand but also highlights your company’s most unique aspects that will certainly entice any reader. At the same time, we will take every care to make sure our copy is error-free and as accurate as possible.
Once the copy is done, we will send you the copywriting via email for your review. At this stage, you can request any changes or modifications to the copy as per the number of revisions available. After we have received your feedback, we will make any necessary changes or finalize it.
The assigned designer will work closely with the copywriter to conceptualize your B2B copy with your goals and requirements in mind. We will shape the content into a visually-pleasing, professional design that conveys the most relevant details about your company and its products or services while showcasing your best features to really hook your readers.

Ready for a project? Let’s talk.

Free 30-Minute Discussion With Us

Frequently Ask Questions for B2B Copywriting

Good copywriting is important to stand out in the B2B market where success depends on a clear message, convincing argument and well-written content.
Once we receive your details and requirements, you will get the first overall concept including copywriting within 5-10 business days.
We will send you simple details form for you to fill in your company details, requirements, preferences, and objectives. We will also need your company logo and relevant photos to include in your company profile.
You can communicate with the assigned copywriter and graphic designer easily through emails or your preferred way of contact.

Why We’re The Best

Zaloha is the top company profile agency in Malaysia, we’ll prove it.

Collaborative

We join forces with you and our creative team to make sure everyone is on the same page to guarantee a satisfactory outcome.

Clear Project Timeline

For your peace of mind, we notify you of our project timeline and status updates so all your affairs are in order.

Ideal Creations

Our talented creative team realizes all your preferences and objectives to create the most ideal B2B copywriting for you.

Quality Assurance

Not only will you provide your own feedback, our team will also make sure your corporate profile has no errors and looks good.

Professional Work

From ideation to the final artwork, our creative team works professionally to guarantee expert production every step of the way.

After Sales Support

Our team will help you to update your corporate profile if you need to add any new information, new projects, and additional printing so your business is up to market standards.

Ready for a project? Let’s talk.

Free 30-Minute Discussion With Us