- First impression that deserves a second look
- Set your standards
- Impeccable design
- Keep it arranged
- Consistency!
How to Choose the Right Food Packaging
Packaging for any product should not only be attractive to customers, but also for its functionality, especially food products. A food packaging (pembungkusan makanan) should 1) contain the food, 2) preserve food quality and act as 3) an effective marketing tool.
The food packaging must be intently thought through as it should be kept safe during transportation and best preserved during sale. Only then, the quality of the product is reinforced so customers trust your brand to provide only the best!
Don’t fret, we’ll help you decide on the perfect packaging for your food products.
#1 Find a creative partner
Hold your horses! As eager as you are, the first thing you should do is to begin your quest by finding a packaging designer that best meets your needs (Thanks in advance for choosing us by the way ;D).
Get acquainted, get rid of the formalities or be as formal as you like! Do some research of each designer’s offers and price range. Who knows, apart from a great deal, you might even have a life-long partner.
#2 What can you afford?
In other words, what’s your budget? Let your creative partner know how much you can spend so they can provide different options for you. Only then can you customize the material, size, design and quantity of your food packaging.
It’s doubly important for you to take into account the one-time costs and per-item costs.
One-time cost: Payment of original design work for the packaging, paid up-front and only once.
Per-item cost: The expense of used materials (boxes, tape, labels etc.) and labor.
| Glass |
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|---|---|
| Food-grade cardboard |
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| Plastic |
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#3 What’s the product?
Say your product is ice cream. You’ll need a packaging that can withstand its consistency and cold temperatures. It should also be sealed to preserve the quality. Another aspect is the different sizes of containers you’ll probably need; single-servings, cartons and bulk packaging.
Let’s not make hasty decisions. You may think a standard pouch will suffice, but you’ll pay for the consequences if you don’t think it through.
#4 How will people buy it?
Is it retailed? Displayed online? Sold to businesses? These factors should impact how you decide on the packaging. For example, if your product is retailed, you can focus on how the packaging attracts customers.
As opposed to products sold online, customers look for cheap prices and expect product security rather than pay attention to the packaging. So, you may simmer down your excitement on the packaging design if this is the case.
#5 More than just 1 packaging
Get your thinking caps on! You’re going to need more than just the product packaging. Some products might even need an additional inner packaging (individual boxes) and outer packaging (carton boxes).
Don’t get too carried away. The more boxes, the more you’ll have to pay for each one. Try to imagine you’re the product, the journey you’ll embark on and what ‘transport’ you need to reach a customer safely.
#6 Sit still, look pretty
Now the fun part! But first of all, do some research on how your competitors market their product. You wouldn’t want to just simply copy paste other product’s packaging, would you? Keep in mind the labels on your food packaging as well.
Put yourself in a customer’s shoes. Roaming around the aisle and something catches your eye. That effect is what you should achieve from your design. Help out your designer by providing some packaging samples and leave the sprinkling of fairy dust to them!
Ready for the next step?
Now that you know how to choose the perfect packaging for your food product, it’s time to find yourself a talented designer. Since you’re already here, give us a call.
If you need a little convincing, head over to our case studies to see our perfected projects. No pressure but we can’t wait to start on our design project together!
11 Rules for Food Packaging and Labeling in Malaysia
Is it really THAT important?
As a food producer, you should display all the required labels proposed in the Food Regulations 1985 by the Malaysian Ministry of Health. It’s not just for legal purposes, it also discloses your products ingredients, storage method and certification to your consumers.
Here is a helpful summary of the regulations to your food package. It is a must to acknowledge and follow these particulars when labeling pre-packaged food in Malaysia.
The Cost to Make a Company Profile: 4 Charges
As a business owner, having a company profile (profil syarikat) is a must to remain relevant among your competitors.
Frankly, your company loses a sense of dignity if you’re too penny-pinching to think twice of the cost to have a company profile.
Then, after taking that extra mile, your company will grow further. Hire a professional to do it for you! Customized fitting to your preference.
Want to know what you’re paying for? Long story short, here are 5 charges when we construct your company profile.
5 impressions of a company profile you may have overlooked
The fundamentals of company profile
You’ve just decided to launch an official business, but now it’s time to think of ways to impress your potential customers. The most effective and easiest method to secure your next customer and create exposure is with an astounding company profile (profil syarikat). But there are several items that company’s overlook to include in their company profile.
Aspects such as your company’s details, history, services, clientele and certification are the key to a company profile. Optional additions are entirely up to you-team details, testimonials, relevant programs and projects, but be careful to not go overboard. As long as you think it may entice future clients, then write away! (more…)
3 Steps to run a Business in the Digital Era
# Step 1 : Start your Business
From Employee to Entrepreneur
In general, there are 2 types of business entities in Malaysia that suits a new startup business, a Sole Proprietorship/Partnership and Sendirian Berhad. For startups with a minimum budget, you may opt to register as a Sole Proprietorship/Partnership in SSM – https://www.ssm.com.my/. It has a minimum startup fee of about a hundred ringgit per year whereas registering for a Sendirian Berhad will cost you a few thousand ringgit per year.
You have registered a business in SSM. What is next?
Design a logo
A logo can be a simple company logo or a brand logo. Design a simple one to start with. It can be a word logo created using your word file. You may always enhance it in the later stage when your business grows further. A unique designed logo should always portray your business nature. Await for more information in our upcoming articles.
Freelance Graphic Designer
Hi friend, if you are the freelance graphic designer, what would be your answer to the client ?
Feel free to leave your ANSWER at the comment area below.
Script idea : [Clientsfromhell]
5 Tips to teach you how to read Nutrition Facts on packaging
Nutrition facts and informational labels on a food packaging design can tell you a lot about the nutrition of specific products. The information on these labels usually includes the number of servings in the package, serving size, calories per serving and the amount of various nutrients contained in the product. (more…)
10 questions to ask before starting a packaging design
Packaging design is the most crucial form of branding that gives substance to the product itself, where people will hold, keep or even give to others as a gift. Food Packaging designs are important because it gives the brand a representation where all the small details count and make a difference. It is the gateway between the unknown to the known. It is at this stage – food packaging design, where some brands are able to meet the mark and soar up to greatness, and where some fall and crumble. (more…)
