6-tips-to-choose-the-right-food-packaging

How to Choose the Right Food Packaging

Packaging for any product should not only be attractive to customers, but also for its functionality, especially food products. A food packaging (pembungkusan makanan) should 1) contain the food, 2) preserve food quality and act as 3) an effective marketing tool.

The food packaging must be intently thought through as it should be kept safe during transportation and best preserved during sale. Only then, the quality of the product is reinforced so customers trust your brand to provide only the best!

Don’t fret, we’ll help you decide on the perfect packaging for your food products.

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10 Questions to ask before start the packaging design

10 questions to ask before starting a packaging design

10 Questions to ask before start the packaging design

Packaging design is the most crucial form of branding that gives substance to the product itself, where people will hold, keep or even give to others as a gift. Food Packaging designs are important because it gives the brand a representation where all the small details count and make a difference. It is the gateway between the unknown to the known. It is at this stage – food packaging design, where some brands are able to meet the mark and soar up to greatness, and where some fall and crumble. Read More

10 Key Checklist to Start your Food Packaging Design

10-key-checklist-to-start-your-food-packaging-design

A food packaging design checklist is essential before a product is out in the market. Did you know that consumers are purely drawn to a design based on instinct?

Eye-tracking studies show that consumers read on average only seven words on an entire shopping trip. They buy instinctively by color, shape and familiarity of location. But then again, there is so much more when it comes to designing a package.

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