The F&B industry is super competitive but having a F&B website can really even the odds.
Any food business knows that the cost of maintaining good business can be stressful to bear, especially for startups.
With so many challenges, businesses need multiple strategies and one of them is developing a F&B website.
Why You Should Have a F&B Website
Every good marketing strategy needs both offline and online marketing through various platforms.
When talking about websites, food service businesses can gain brand recognition and more opportunities without an expensive budget.
Some other benefits of having a professional F&B website are:
- Wider reach of customers
- 24/7 accessibility
- Everything all in one place
- Valuable features (ordering, reservations, booking, etc)
- Measurable revenue
How a F&B Website Can Promote Your Business
Single Point of Contact
Generally, a website will have the following; Home Page, About Page, Products Page, Contact Page.
Throughout all these pages, you can place Call-to-Action buttons like Whatsapp buttons, inquiry forms, or easy links to your Contact Page for those interested in contacting you
Email Marketing
A growing yet promising digital marketing strategy is email subscriptions.
You can build a long list of subscribers just by asking for their email within your website. Make sure to only send them worthwhile emails such as promotions, upcoming sales, and special discounts.
SEO Marketing
When developing a website, a SEO expert can do wonders to increase your organic reach and potential sales.
You can be as creative as you like with your content, but a SEO marketer will find and optimize every section of your website so you rank higher in SERPs.
Content Marketing
A direct connection to SEO is content marketing where you utilize written content in the form of blogs and additional pages.
Although most of the content is given by you, an expert content writer will optimize your content with SEO keywords based on your target customers, location, and intention.
User Experience
When you hire a professional website developer, you can access a lot of beneficial features. For example, WordPress provides many plugins that can help improve user experience.
The main features for any F&B business should include are menu/product info pages, easy ordering system, and a booking feature which customers will surely appreciate all in one place.
Compile Good Reviews
Any restaurant or food service business relies on customer reviews to gain more regular customers and a stable source of income.
A F&B website enables you to showcase all your good reviews that can definitely help convince those interested in enjoying your food.
Collaboration & Business Opportunities
Instead of searching different platforms, interested parties can easily contact you from your F&B website just like Kantan.
Save a page for Collaboration and Business Opportunities with all relevant information to increase your chances of better brand awareness and business deals.
Link Social Accounts
If you’re active on social media and regularly interact with your customers, it’s best that you find strategic ways to increase your following.
One way is to link your social accounts in your website so those who find you on the web can also connect with you on your social profiles.
Flaunt Your Food
Although social media platforms are the best way to attract customers to buy your food, you can also display them in your website.
You can easily put all your media in your website’s gallery so web visitors can view all your food. Make sure they are all high resolution too to effectively attract new customers.
Professional F&B Website Development Services
F&B businesses with a professional website are winning the race in this evergrowing industry.
So if you don’t have one, you will surely spend more on offline marketing which is not as promising as online marketing.
We have supported many businesses including food service businesses with website development, SEO marketing, content marketing, and more.
Interested? Fill in the details below, and we’ll send you a comprehensive quote shortly.
Next read: Does My Business Need a Website? Reasons Why & Why Not
