Do I Really Need a Website?
All the big players have a website. So maybe your business needs a website too.
But what if you’re a small business working with a small team? The answer is YES.
What if you’re sales are at an all-time high so a website won’t help much. The answer is still YES!
But there are some cases where sometimes you don’t need a website…let’s get into it.
Reasons Why My Business Needs a Website
A credible source
There are many free platforms for businesses like Facebook, Shopify, Woocommerce, and more. But it does has its shortcomings.
First of all, everyone can do it. This unprotected barrier gives scammers the chance to lure in visitors. Plus, you’re limited to the free features it offers which isn’t all that helpful if you’re looking to grow.
As for a business website, although it is free, this means you’re serious about your business. Not only does it look professional, visitors will know that your brand is credible.
Helps local businesses
Let’s say you’re a small business. Investing in a website won’t be your top priority. But, you will miss out on a lucrative opportunity. Especially if you embed valuable SEO so local visitors find you easily and on top of the SERP (Search Engine Results Pages).
Once your website is up and running, the hard part is over. If you receive inquiries from your website, you’ll know it’s worth it.
Long term value
A business website isn’t a one-off project like your marketing campaigns. It brings in value for years to come. But it’s crucial that you take the time to make changes to stay relevant and updated.
Even if you don’t see much difference in the first few months, you can easily edit and test different strategies to see which generates the most ROI.
It is not that expensive
At a glance, it may seem complicated and pricey to develop an effective website for your business. This is where a website designer and developer comes in handy.
But if you’re willing to do it yourself, there are affordable, user-friendly website builders available. Want to learn how? Get the step-by-step guide to How to Build Your First Business Website
You can easily sell online
Did you know that eCommerce sales are predicted to reach over RM22.59 trillion this year (2022)?? That’s mind-blowing!
By now you must think you’re missing out BIG if you don’t have a website. Seriously, having a proper online store can help you sell even when you’re asleep.
Complete control to website content
Everything in your website is curated to your own preference. Elements such as videos, images, and any content you want are only limited to your creativity.
One more thing that is note-worthy is that your website is safe from any social blackouts like what occasionally happens to Instagram and Facebook.
Helps your customers
After all, your website is mainly for your customers. So, you have to provide plenty of information they may need such as location, operation hours, and who to call.
You can even provide a helpful FAQ page for the most common questions. Not only does this help customers find answers, you don’t have to answer calls, reply texts or emails as much. And that’s a win-win!
Reasons Why My Business Doesn’t Need a Website
Sorry to break this to you but there isn’t any! But if you still insist that you don’t need a website, here’s what you’ll pass up.
- Growth in your clientele and revenue
- Potential and promising hires valuable for your team
- Wider network and better connections in your industry
- Proof of performance to shareholders and investors
- Bigger milestones and achievements
Is a Website Really Necessary?
If we didn’t seem assertive before, the answer is a thousand times YES!
But, the decision is in your hands. If you want to experience better visibility, authority, and lead generation, a business website will do wonders for you.
Or maybe you’re just looking for a result-focused website designer. If that’s the case, you’re in the right place!
Fill in your details below and we’ll get in touch with you shortly.
Next read: How to Write Powerful Website Content to Attract Organic Leads
