Every construction company must have a professional company profile.
Whether you’ve just started a construction company or have an established one, you’re going to need an expertly made company profile.
This means throwing away the idea of downloading construction company profile templates you can get oh so easily online.
Before we get into the details of what a construction company profile contains, you must know what is a company profile first.
What is a company profile?
A company profile is a professionally written document that contains all your company details, products/services, and other relevant information.
It is commonly used to attract prospective stakeholders, investors, tenders, and financial institutions. So, writing a company profile well is very important.
Writing a Company Profile for Construction Company
A company profile for a construction company is similar to a general company profile but with some additional content.
For the construction industry, it can be the one document that is used for many purposes.
Primarily as a request for investors, stakeholders, tenders, and/or government loans.
As such, writing a generic corporate profile isn’t enough to appeal to their ‘good side’.
So, we’ve provided the full guide on how to write a construction company profile professionally.
1. The purpose of the company profile
When you’re planning to apply for loans, request for suppliers, and the like, the authorities will need your company details.
Usually, they will let you know what they require such as the company’s origins, key management team, basic annual revenue, and so on.
However, the requirements may not be the same for each purpose.
So, identify why you need a company profile first and refer to their terms precisely.
For more info, head over to Why Every Business Needs a Company Profile
But, sometimes you may need to make some changes to your company profile in the near future.
Forget re-writing it yourself. Hire a company profile designer that can update your industry profile for free*. (Hint: Us!)
2. Style of a construction company profile
There are a lot of companies in this world and each sector has its own style and manner.
For example, brands such as food businesses are consumer-oriented thus the style can be creative and alluring.
For law firms, being playful doesn’t fit the context so it’s best to stick to an academic and professional manner.
So what style does a construction company fall under? Surely being traditional and professional of course.
Especially if the company profile will go into the hands of government officials or financial institutions.
Nonetheless, if you’re planning to write a company profile for your website specifically to attract potential residents/users, sounding too corporate may bore them.
3. The company’s mission and vision statement
Everyone needs to have goals in life. And your company needs them too.
A mission and vision statement is essential for any company profile not just for the sake of your company but also to let readers know how you plan to grow.
Sure, being general fits the purpose but writing a mission and vision that shows your passion and determination to achieve your set goals will resonate with the readers.
Take a look at this mission and vision statement sample from Sing Ling Ping Engineering. They set their mission statement by using their company’s initials and a clear vision statement of their goal.
4. Writing the company history
A company’s evolution lets your readers know how much you’ve progressed over the years.
Be that as it may, merely writing paragraphs of your chronology is too lengthy to keep the readers reading.
So, if you don’t want to be too graphic, stick to clear and compact sentences that get the message across without being too detailed.
However, we suggest presenting your construction company’s history in a timeline from your established date until the present.
5. What is the format of a construction company profile?
Including too many lengthy details may bore some and confuse others.
Whereas writing too little about your company builds little trust and reliance. So, to avoid both these problems, you need to have a clear format throughout your construction company profile.
As a skilled company profile designer ourselves, we’ve identified the most ideal format for the construction sector.
- Key Team Members
- Contact Information
Nonetheless, the format of the company profile strictly depends on what you intend to use it for.
So make sure you have included all the relevant details.
6. Add a call to action
You’ve come to the end of writing your construction company profile. Hold on, you left out one important thing – a CTA!
Remember the purpose of your company profile? Obviously, you need your readers to know what’s the next step if they are indeed interested in your construction services.
So, the only way to do that is to include calls to action such as below:
- Find out more on our website XXXX.com
- Contact XXXX for further information
A company website is super handy to have because of its accessibility and user experience but also you can easily update it so prospects can get quick information.
Don’t have one yet or need an upgrade? We can get the job done for you.
7. Proofreading the construction company profile
Once everything is in order, proofread the entire document then check again!
Who knows, with all the detailed writing you did, there are bound to be typos, punctuation mistakes, or worse.
This is purely because one error can ruin your company’s reputation – depending on the reader of course.
But why risk it when you can have a perfected company profile with an impressive design plus refined copywriting?
Not a linguistic expert? Not to worry. We have in-house company profile copywriters fully skilled in various industries.
Construct a Complete Construction Company Profile
A company profile is one of the most important documents of your business!
Following this guide to writing a construction company profile can really help you pull in potential prospects.
Having said that, creating a company profile from scratch to completion may be troublesome for you on top of dealing with company affairs.
Suggested read: How Much a Company Profile Design Costs in 2020
If you’re looking for a construction company profile designer, complete with copywriting expertise, look no further than here.
Just fill in the details below, a comprehensive quote will be sent straight to you within 24 hours.