Are you a producer of a line of products? Did you know it is important to have a professional manufacturing company website?
A manufacturing company website is one of the most effective marketing tools you can have for your business.
If you’re a manufacturer, here’s a simple guide on how to create a great manufacturing website.
What is a manufacturing business?
Generally, a manufacturing business is a company that makes products in large numbers from raw materials and industrial machinery.
The finished products are then usually distributed to related businesses for end users.
From electronics and medical equipment to beauty products and food, every item has been made by a manufacturer.
Why do you need a manufacturing company website?
A website is beneficial for any business. A manufacturing company is no different.
However, a manufacturer may have more reason to have a business website than others.
If you have a website for your manufacturing business, you can
- Reach your target effectively
- Showcase products and capabilities
- Increase organic traffic
- Generate more leads
- Boost brand awareness
- Have more business opportunities
- Improve customer experience
- Have a 24/7 online presence
- Provide responsive customer support
How to Build an Effective Manufacturing Company Website?
A website is much more than just the design, that’s why it’s called website development.
You must know that a website for manufacturers must clearly speak to its target audience and is easy to navigate.
That’s why building a professional manufacturing company website needs a whole team for successful website development.
Let’s get into the steps to create an amazing manufacturing website.
Manufacturing Company Website Site Pages
When people search for your company name, your homepage is what they will see first.
So, the homepage should display your nature of business and showcase your best features along with a strong brand image.
A poorly designed homepage with irrelevant content will drive away your visitors and search for your competitors.
Moving on to your About page which will include your company information such as your background, timeline, and other relevant details.
Only include details you want your target audience to know but you should present it well with a strategized structure.
If you only focus on the content without a good structure, visitors will be quick to leave the page.
As a manufacturing company, your target audience will want to know what products you make.
If you have many products, it would be smart to set them into categories in your website development.
Along with the products, you should make it easy for visitors to contact you with a clear call to action.
Some manufacturing companies provide services if they are capable of mass production.
If you offer OEM services like Kantan Food, a services page will surely benefit your business as it attracts the right business opportunities.
Combined with powerful SEO content, you can fully utilize the services page to close business deals effectively.
The contact page is the most linked page from your other pages since it would be the last interaction from your visitors.
Along with your company contact details, you can include an inquiry form so it is easier for you to know exactly what your prospects are looking for.
However, all of these mean nothing if you are not responsive to their calls, emails, or inquiry.
Hire a Professional Website Development Company for Your Manufacturing Business
All in all, you may not find the time or skill to DIY a website so hiring a professional website developer is in your best interest.
With the help of a website design company that has experience with manufacturing companies, you will be in good hands.
We are a professional website development company with the best in-house UI UX developers and website designers.
Related article: Definitive Guide to Write a Manufacturing Company Profile
Interested? Fill in the details below, and we’ll send you a comprehensive quote shortly.