Every business needs a functional and professional website – logistics and transportation companies included.
Nowadays, a business website can be the first thing potential customers see of your company.
Without one, you lose credibility, trust, and valuable opportunities.
For a logistics and transportation business, here’s what you need to know about creating a logistics website.
Why you need a professional logistics website
A logistics website is an essential marketing tool for your company. Traditionally, logistics and transportation companies rely on cold sales and word-of-mouth.
There are a number of transportation businesses that still use this method which doesn’t work that well anymore.
With a professionally made website, your logistics company will get these benefits
- customers can easily find you online, at any time
- improves your credibility
- reduce costs
- strengthen your brand presence
- generates revenue
However, it needs to be done correctly. Let’s get into it.
Site Pages for Logistics and Transportation Company
As a logistics company, your website should put functionality a priority since your potential customers are looking for professional organizations.
It should be responsive and include the following pages.
The homepage is a crucially important page since it is the main page visitors will see first.
It should clearly present your brand which you can do by presenting your brand logo, overview, and your best business features.
Visitors need convincing details that let them make a quick decision before deciding on doing business with you.
Usually, the About Us page includes your company’s background, milestones, services, and informative details for your potential clients.
However, it may seem too long for your visitors to read in full and may increase the possibility of a high bounce rate.
So, our content marketing approach is to integrate a smart structure with enough space to help guide the visitor’s focus.
Moving on to your services, which is what your target customers are interested in. This page is the definitive page for them to make a decision.
Visitors are looking for services that meet all their needs. But, it is not favorable to just list down your services on one page.
We recommend creating the main service page with sub-pages so customers can view the details for each of your logistics services.
The contact page is where interested prospects look for your contact details.
It should include your company’s office address, contact number, and email address. Make sure they are all responsive and accessible regularly.
We also include a contact form in which customers can fill in their name and inquiry. These will be sent to your chosen email for easy and fast response.
Why Choose Us – Additional Page We Provide
Other than the above 4 pages which are the typical site pages of a logistics website, we also include a Why Choose Us page.
We find that this page is the most effective page to close the deal for visitors who are hard to convince.
By evaluating your company details, we extract the best features and qualities that you offer for your customers.
Network & Locations – Additional Page We Provide
Other than your services, prospects want to know if you can deliver items to where they want.
That is why we include this page to list all your delivery locations, both locally and internationally.
By viewing these details on one page, visitors won’t have to waste their time (and yours) contacting you for this information.
Logistics Facilities – Additional Page We Provide
Another page we find to be helpful for logistics and transportation companies is a page for logistics facilities.
This may include all your transportation vehicles, warehouses, and equipment you use for your services.
Potential customers appreciate this information so they know their valuable assets are safe.
Professional Logistics and Transportation Website Developer
All in all, whether you are a courier service, shipping, or heavy-load transportation service provider, you’ll need a professional website.
We are a website design company that optimizes your content marketing which can generate more leads for your business.
Interested? Fill in the details below, and we’ll send you a comprehensive quote shortly.
Related article: How to Write a Logistics Company Profile the Right Way