8 Golden Rules for Website Copywriting that Work

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We all know having a business website with great design is critical for conversion, but that means nothing if your website copywriting is not up to par.

Good website copywriting can help attract potential leads and increase conversion rates.

Hence, copywriting for your website is as important as the design.

But, how exactly do you write effective website copywriting?


Rules for Website Copywriting that Converts

1. Highlight the problems

One of the most effective copywriting strategies for attracting customers is to emphasize the problems that your products or services can solve.

A good way to do this is by asking rhetorical questions to get them to relate right away.

For example,

  • Do you need more leads?
  • Are you looking for a good way to increase conversion?

2. Offer the solutions

Once you’ve established a need, provide solutions in the forms of your products or services.

Rather than features, explain the benefits that your products or services can provide instead.

Describe what makes your products or services unique and how they will help with their problems.

3. Include proof

Everyone can make claims, but the only way to make your products and services appear credible and legitimate is to back them up with proof.

So, include reviews and testimonials from your past customers in your copywriting to convince visitors and gain their trust.

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4. Write catchy headlines

A visitor will not linger on your website for more than a few seconds, so, it is important to ensure that your headlines can catch their attention.

To create catchy headlines that pique interests, include action words such as “learn”, “discover”, “drive”, “optimise” and more.

For instance, write something like this:

Learn how to increase conversion with website copywriting.

Suggested read: 7 Tips for Creating Effective Headlines for Your Website Content

5. Use subheaders

To retain people’s attention, use subheaders after your headlines to further demonstrate the benefits of your products or services.

Moreover, you can also use subheaders to highlight the selling points of your products or services.

6. Make your copy easy to read

To make your copy scannable and scrollable, utilize headers and subheaders to highlight the key points, followed by concise explanations below.

On top of that, instead of a block of words, break up your copy using bullet points.

Basically, you can get creative with the structure but make sure it stays clean and uncluttered.

7. Proofread your copy

Keep your copy error-free by proofreading it. Grammar errors and typos are a no-no.

It will only show that you lack professionalism.

So, proofread your copy every then and now to detect errors.

Besides, even the most professional copywriters proofread their copies!

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8. Do not forget to include a call to action

Your copy is meant to convert. Therefore, never forget to include a call to action to propel visitors to take the desired action.

Your call to action can be in a form of a link, form, or button.

Try out different ways and see which methods work best for you.

Another tip for an effective call to action is to create a sense of urgency in your words and whatnot.


Effective Website Copywriting Tactics

These tactics work like a charm if you want to increase leads and conversion rates.

If you need help in copywriting, do not hesitate to contact us. Our in-house copywriters are experts at writing copies that convert.

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Next read: Does My Business Need a Website? Reasons Why & Why Not