Every business needs a company profile, including food businesses.
We’ve already listed down all the possible reasons a business should have a professional company profile.
Now, we’re digging a little deeper into how a food business can benefit from a company profile. After all, something as essential as food must have its own detailed information.
What is a Food Company Profile?
A food company profile by definition is basically a company profile for food businesses.
Similarly to every other type of company profile, a company profile for food business is a document containing all relevant business information.
It is an effective way to help market and expand the food company to remain relevant and competitive.
Just like any other business, you are hungry to expand your food business. So to attract new customers, keep the ones you have and to charm potential investors, the inexpensive marketing tool you can have is a company profile.
Whether you’re a food supplier, FMCG, food & beverage company or anything food-related, you will need a comprehensive company profile.
How to Write a Food and Beverage Company Profile
Generally, writing a food company profile depends on who you will read it.
Then you will know how to approach writing and designing the company profile correctly.
But let’s get the basics straight first. This applies to every company profile regardless of who your potential readers are.
Food Business Company Profile: The Basics
- Official brand or company name
- Name of the food business founder(s)
- Company contact details (address, phone number, email etc)
- Overall business activities
- The food business’ mission and vision
- Company structure
Food Business Company Profile: Detailed Info
1. Brands under the company
If you’re already an established food company with different brands under your company, it’s something you should flaunt!
This shows how capable and large you are as a company. Therefore, displaying them will let readers know they can trust in those brands if they are already accustomed to your founding brand.
2. Brand story
Some food businesses feel that telling their brand story is unnecessary. Actually, it’s one of the essential components that readers are attracted to!
Granted, you have to write it in a very engaging manner (you’ll need a skilled copywriter for this). But, make sure you don’t sound as cocky and proud because most readers prefer a down to earth brand story.
Now, something as fundamental as food needs certification. Not just on your packaging, but portraying them in your food and beverage company profile as well.
You’ve already worked hard (and spent thousands) to get that certification, so let readers know how serious you are of food safety.
These certifications include the Halal, Mesti, GMP, Buatan Malaysia and so on.
Refer to Food Labeling Requirements in Malaysia to know the details.
4. Financial data
Showcasing your basic financial data is a plus point if you’re in the business for a few years or more.
Records such as annual revenue, profits and major assets are what future investors and stakeholders like to focus on.
However, if you’re a start-up, it’s best to not flaunt your financial records just yet.
Since it may steer away potential customers and clients to consider your product.
Suggested read: The Cost to Make a Company Profile
Whether if you specialize in one product or more, readers would like to know what they’re consuming or investing in.
Make your food corporate profile intriguing by including where your resources are, nutritious contents (if any) and the ingredients used to make such delectable food.
Just like any other company profile, people want to know what you’ve achieved so far.
Especially if you’ve received rewards on the quality and taste of your products. Readers would definitely consider your product.
Nonetheless, start-up companies may find this area tricky since they might not have any credentials yet.
So, an alternative for startups is to include any R&D efforts that help improve the quality of their products.
Also, adding in future initiatives will also let your readers know you are keen to take your business to the next level.
7. Company goals
Every company should know where their business is heading.
In other words, you must have goals for your company that you’re striving for.
So include them in! Although being too optimistic will make readers feel you’re being overconfident.
Thus, keep your goals practical and within reach.
For food businesses, hygiene is a must.
So apart from displaying your Food Safety Certificate, readers need actual proof that it is legitimate.
Therefore, by including photos of your facilities in your food business company profile will certainly impress them.
Just make sure your manufacturing area is sparkly clean and the photos are of high quality.
Making food, especially packaged food has a fixed recipe to maintain the quality and taste.
Hence, if you feel that readers would be interested in the manufacturing process, include it in.
But don’t write it in a way that’s too lengthy and technical.
What we suggest is to include graphic elements to show a step-by-step process until it becomes the final product.
Not only will it be clear enough to understand, but readers will appreciate the level of transparency your company has.
Creating a Food Business Company Profile is a Piece of Cake
A food business is not complete without a company profile
You may think that you won’t need a company profile just yet since you’re too focused on your food product.
However, don’t hold it off until it’s too late, or else you’ll end up with a cheap version of a food company profile.
You need a food business company profile that can effectively help your business to attract potential food suppliers, customers, and investors.
Suggested read: 5 Company Profile Content Businesses Overlook
If you’re looking for a food company profile designer, complete with copywriting expertise, look no further than here. Just fill in the details below, a comprehensive quote will be sent straight to you within 24 hours.