Provide your customers with a fantastic user experience with these tips!
Your website can be your most powerful marketing tool. It is because your website sets the first impression of your business and brand. Whether it is a good one or a bad one depends on a lot of factors including user experience (UX).
What is User Experience (UX)?
User experience (UX) is defined by the interaction a user has with a product or service. Meanwhile, user experience is determined by User experience design or UX Design. UX Design is a process of making a user’s experience (for websites and mobile apps) as easy and smooth as possible.
The Importance of Improving User Experience
User experience can affect your business. So, here is a list of reasons why you should improve user experience on your website.
Basically, the aim of improving user experience is to increase sales by satisfying users and providing them with valuable interaction with your brand.
Increase conversion rate
A good user experience will attract potential leads.
Poor UX can result in poor SEO ranking.
Build customers trust
Customers will have more faith in your business and brand. Thus, you can gain more loyal customers.
Factors that Influence User Experience
A good user experience addresses the needs and wants of users. There are a number of factors that influence user experience which include:
- Value — Does your content/product/service worth the user’s time?
- Usability — Is your website easy to use?
- Usefulness — Does your website fulfil the user’s needs?
- Desirable — Does your brand evoke emotion and appreciation?
- Findable — Is it easy to navigate your website?
- Accessible — Is your website accessible to everyone?
- Credible — Does the user trust and believe your content/product/service?
How to Improve User Experience?
The best example of an excellent user experience is our client’s website that we designed, Bullmax. So, let’s take a look at how we improve user experience on Bullmax’s website.
1. Optimize page speed
Slow page load can be a source of frustration. Moreover, most people just don’t have the patient to wait for a page to load. With that being said, your website should not take more than 5 seconds to load.
Furthermore, there can be a number of reasons why your page takes a long time to load such as huge images files and heavy plugins.
Therefore, to reduce loading time, start by optimizing your images and getting rid of unnecessary plugins that may slow down the speed.
2. Engaging call to action (CTA)
An effective call to action is just as important in improving user experience on your website.
Your website should have a clear call to action such as a link, form, or button on every page that encourages users to click on it. The easiest way is to link your CTA to your contact page.
Take a look at the examples below:
We put CTA on every page of Bullmax’s website so that the user can have easy access to their contact page. Another tip is to use time-sensitive words such as ‘Enquire Now’ and ‘Buy Today’. These are active action words that will prompt and guide the user to move forward.
3. Hyperlink differentiation
It is easy to overlook this but you should make your hyperlinks obvious to the user. If your hyperlinks are the same as the rest of the text, how would the user differentiate them? Moreover, the main reason for putting links in the first place is for the user to click on them. Therefore, you must make your links easily identifiable.
It is totally up to you how you want your links to appear, but keep it consistent.
For Bullmax, links are bold and underlined.
4. Consistent Design
Your website pages should always be consistent. To make it easier, we recommend that you stick to a theme to keep your site coherent.
Inconsistent design will only confuse the user. On top of that, it will also make your products and services seem low quality and unreliable.
All Bullmax pages follow one common pattern: fixed navigation bar on top and subheader with a background image followed by some content below.
5. Responsive and mobile-friendly design
Nowadays, people use their phones and tablets to access the internet. So, it is extremely important to make your website responsive and mobile-friendly.
Responsive design ensures that your website renders perfectly based on the size of the display unit used by the user. As you can see below, Bullmax’s website is responsive and mobile-friendly no matter the size of the display.
You may use this free tool to check whether your website is responsive and mobile-friendly.
Moreover, Google has already started penalizing websites that are not optimized for mobile devices. So, to avoid hurting your SEO ranking, make sure your website is responsive and mobile-friendly as soon as possible.
6. Avoid 404 errors
“Page not found”
If you have ever come across this message when clicking on a page, surely you can understand how frustrating it can be. It greatly disrupts the user experience on your website. Hence, you need to catch your 404 errors. You can use Google Webmaster to ease the process.
Improve User Experience on your Website with Our Help!
We are a professional web design company in Malaysia that can help you optimize your website to improve user experience. Apart from that, we also provide UI/UX design services depending on your requirements.
But before we make magic, fill in the details below and we’ll send you a quote ASAP!
Suggested read: 2021 Tips & Trends to Sell Consumer Packaged Goods Online