A healthcare website can be a valuable tool for your organization, but only if it is user-friendly and offers your visitors the information they need.
We have gathered a few tried-and-true tips for creating a positive user experience so you can make the most of your healthcare website.
Healthcare Website Tips for Smooth User Experience
Some healthcare companies have a difficult time keeping their sites up-to-date and running smoothly.
An outdated site is an outright dealbreaker as most people will not take the time to wade through pages of content that no longer apply.
Likewise, healthcare sites that are slow or crash frequently can be just as frustrating for users.
All of these can ruin the online experience for patients and visitors alike.
So, how can you make sure that your healthcare website meets the desired user experience standards?
Below are some of the tips which should help in enhancing the user experience of your site.
Use a responsive design
A responsive web design allows your website to display properly on all devices, from smartphones and tablets to desktop computers.
This is especially important in healthcare because patients may rely on their mobile devices for information about their illnesses and treatment plans.
More information: Reasons Why You Need a Responsive Web Design
Have a simple navigation structure
Navigation is one of the most important factors in creating an intuitive user experience.
The structure should be simple and intuitive so that users can easily find what they are looking for without getting confused or frustrated.
Keep your healthcare website homepage simple
The first thing visitors see when visiting your site is the homepage.
Thus, it’s important to keep this area simple and uncluttered so that users can easily find what they are looking for.
Include only the most important information on this page and don’t try to cram everything into one screen.
A Search Box is a must-have
A search box is an essential part of any healthcare website.
It allows visitors to quickly find the information they are looking for without having to scroll through multiple pages or click on numerous links.
This can be especially helpful if you have a large number of pages on your site.
Furthermore, the search box should be placed prominently on every page so users can easily locate it from any location within the site.
Focus on readability
While a great website design is important, you should also consider readability in the website development process.
Readability means that the content is easy to read.
This is one of the most important factors when it comes to user experience and conversion rates.
If your website has a lot of text, you should use white space to break up the paragraphs, so that your users don’t have to scroll through endless paragraphs of text.
You can also use bulleted lists or numbered lists to make your content more readable.
Provide a Live-chat option or WhatsApp contact button
Providing an option to chat with customer service representatives via live chat or WhatsApp can be a great way to provide quick assistance to customers in need of urgent assistance.
Some websites provide live chat as an option, while others have it as the only way to contact support.
Either way, it’s a great way to respond quickly to questions and concerns in real-time.
Healthcare Website Development Services
Healthcare website development can be a daunting task.
Choosing the right platform, designing the site, and hiring a developer can be overwhelming.
But, we can do all that for you!
We are a website design company that have have worked with healthcare organizations to create websites that stand out.
Our clients love to do business with us because of our excellent service and fast turnaround.
Interested? Fill in the details below, and we’ll send you a comprehensive quote shortly.