3 Steps to run a Business in the Digital Era

3-steps-to-run-a-business-in-the-digital-era

 

# Step 1 : Start your Business

From Employee to Entrepreneur
In general, there are 2 types of business entities in Malaysia that suits a new startup business, a Sole Proprietorship/Partnership and Sendirian Berhad. For startups with a minimum budget, you may opt to register as a Sole Proprietorship/Partnership in SSM – https://www.ssm.com.my/. It has a minimum startup fee of about a hundred ringgit per year whereas registering for a Sendirian Berhad will cost you a few thousand ringgit per year.

 

You have registered a business in SSM. What is next?

Design a logo

A logo can be a simple company logo or a brand logo. Design a simple one to start with. It can be a word logo created using your word file.  You may always enhance it in the later stage when your business grows further. A unique designed logo should always portray your business nature. Await for more information in our upcoming articles.

logo-design

 

A company stamp

Create a simple company stamp. You will need it to open a company bank account. Simplicity is better and make sure it is kept it in a safe place.

 

A name card

A name card is required if you are meeting people. Name cards consists of basic information like : company name, company logo, your name, contact number, address, website, email, products and services. It is the first impression and the fastest way to pass information to your potential customers. Make your namecard professional and presentable.  

namecard-design

 

A Domain Name / Website Address

Register a domain name or a website address with your business identity. For example, you are in the food industry and your company name is Kent & Yen, you can register with the domains www.kydelicious.com or www.kyyummy.com . Make it short and easy to remember. Construct a simple web-page with your contact information and business nature. Make sure you create your online presence on the 1st day you start your business. A domain name that registers for years is better than a newly registered domain name. 

 

An email and email signature

After you own a domain, create emails under your domain. Set an email signature that carries your identity, your business nature and your credibility. Create a simple and attractive one that can be easily remembered by your receiver.

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# Step 2 : Grow your Business Online

 

A Website

If your business heavily depends on the internet, you must own a website that better explains your business in the digital era. Creating a website that has visitors can generate sale leads rather than a website full of information but without anyone knowing about it.

 

There are a few steps to create a workable website that can generate potential leads.

 

– Front-end –

First Impressions Matter

Let your visitors know your services at first glance. Using eye-catching headlines that best create attention. Identify customer pain points by telling your potential leads how your products and/or services can solve their problem. Customers don’t necessarily care about your company, they ONLY care whether or not your products and/or services meet their requirements.

first-impression-eye-catchy-headline

Proofs

Project portfolios and customer testimonials helps to increase trust because a customer’s positive experience is worth a thousand words. You may need to make the website browsing experience simple and easy too.

 

Call to Action Button

Always include a call to action button after several paragraphs or several sections in your website. Visitors can easily click on the button for inquiries or contact information for further discussion and information.

call-to-action-button

 

– Back-end and SEO –

Website Optimization

Simplify the coding and optimizing photos generate a faster website loading time. With the number of mobile visitors increasing tremendously nowadays, having a fast loading website is a must. People don’t want to wait for your stunning website to load. They just want to get the information fast and easily.

 

Meta

Proper title, keywords and descriptions are required for all your pages. You may also need open graph tags that will control what content shows up when a page is shared on Facebook.

 

Keywords Study and Research

Insert suitable keywords in your website that best describe your business, products and services. Be more specific in your keywords by using the Five Ws methods – who, what, where, when and why. Relevant keywords will help your website to target the right people.

 

Analytics

Install google analytics on your webpage to track and read the behavior of visitors.

 

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# Step 3 – Expand your Business Online

Content Marketing

Websites with good content that is related to your business will be listed on top of the search ranking. There are advantages to frequently updating your website. For example:

  • To Know You Better
    To let your potential leads know about your company’s recent news and activities. The more they know about you, the higher chance they will become your customer.
  • To Speak out Your Specialty 
    To inform your potential leads about your products and services. How does your products and services help them solve their current issues? Why do they need your products and/or services? 
  • To Create for the Community
    To create useful content for the community. Giving something to the community and in return you will get something back. Google loves good content. Sharing your knowledge to the community can help new-comers to learn too. Don’t be afraid to share because the more you share, the more you will get in return.
  • Latest Technology
    To update your potential leads the latest technology in your industries. Be the one that stay ahead of others, be the market leader in the business line.

 

Social Media Marketing

Social Media platforms like Twitter, Instagram, Pinterest, Facebook, Google Plus just to name a few, are commonly used nowadays. Make your business presence in as many platforms as possible and update it frequently. How to make it possible?

  • Create contents for social media and use it for all platforms.
  • You may also use the content from your articles/blog and share it to social media.
  • Schedule the post and post it to different platforms using 3rd party applications. You can set the time and date to post your content to all the platforms. Hassle free, just let the technology do the work.

 

# Conclusion

Information are overloaded in the internet. People are holding their phones and scrolling through information. Their eyes will focus on good designs with short taglines. They won’t spend much time to read long paragraphs. Making your sentence short and attractive are vital. It is important to reach them instantly with a fast loading website and with attention-grabbing headlines.

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