In 2021, the average website conversion rate is 2.35% across every industry
But what’s a good conversion rate? To date, the highest conversion rate ever achieved is from Play.Google.com with a 30% conversion rate!
Hey, don’t be discouraged. It may seem impossible but there are many ways to increase your conversion rate that’s worth your investment.
So to help you get started, I’m going to share with you the top 6 simple ways to achieve Website Conversion Rate Optimization (CRO).
What is CRO in marketing?
Let’s sit down and talk about CRO for a second.
Generally, Conversion Rate Optimization or CRO is a method of using effective website conversion optimization strategies to turn your website traffic into leads and leads into paying customers.
More on Conversion Rate Optimization
Similar to a retail store, many people will window shop without buying anything from you and some will actually buy from you.
In essence, CRO is the process of enhancing your user’s shopping experience throughout your website. Let’s get into it!
How do you Increase Website Conversion Rate?
Before we get into how to increase conversion rate optimization (CRO), take a minute to know what your current visitors are doing on your website.
Basically, it is much easier to boost your CRO by resolving web conversion rate issues than using new methods to increase your average online conversion rate.
Now once that’s out of the way or if you didn’t have any issues in the first place, you’re ready to uncover what it takes to have a money-making website.
1. Pop-Ups to maximize website conversion rate
In general, pop-ups are the most effective way to increase your conversion rate if done correctly. Quite frankly, you need to be careful to not annoy your visitors.
So here are some tips to instantly see conversions with pop-ups:
- Show valuable content (PDFs, ebook, products, offers, etc)
- Delay your pop-up to prevent annoying users
- Clearly display exit button so users don’t feel trapped
- Put a cookie so it only appears once for every user
2. Forms that guarantee website conversion rate
Most websites want you to fill in a form either for quotes, questions, reviews, or anything. It’s usually just a quick way to put you on the mailing list.
But, have you ever come across a form that has too many unnecessary blank fields that you just don’t bother filling the form at all?
So, to avoid your visitors doing the same, stick to the basics for web conversion optimization. Only require relevant information from them so the process is quick and easy for both of you.
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3. Reinforce your CTA
Does your website have a call-to-action? Good job!
But that’s just the first step to improve website conversion. More often than not, if you’re experiencing little to no leads from your website, experiment with your CTA copy.
Instead of a generic ‘Contact Us’ or ‘Inquire Today’ CTA, try something different for eCommerce website optimization. Hence, here are some examples to help you decide.
4. Add Reviews & Logos
Even if you go on and on about your service, none of your visitors would give the slightest care. It’s because they need you to convince them your product or service is worth their time and money.
Thus, present reviews from previous customers to give your visitors a nudge. Because nobody wants to be the first to try what you’re offering.
Also, to build trust with new visitors, showcase your associates’ logos on the homepage. As a result of not using these 2 crucial elements, you won’t see any difference in your average website conversion rate.
5. Live chats can boost website conversion rate
I always use Live Chat whenever I need a quick reply if it’s available. Honestly, I like a brand better if they have a live chat tool, don’t you agree?
However, although it’s a quick way to increase the chances of getting leads, take note of the pros and cons of live chats before you consider one for yourself.
6. Test Everything
The best way to optimize your website’s conversion rate is by constantly running A/B testing when you’ve done some changes.
“We should use A/B testing methodology a lot more than we do today” – Bill Gates
He said this in 2008, so if you’re not actively A/B testing your web page in 2021, say goodbye to increasing conversions.
How do I optimize my website for conversions?
Actually, that’s the million ringgit question.
Evidently, if you want to increase your online store conversion rate, you need to improve your marketing ROI.
What I’ve mentioned above are effective ways to do just that although some may work better than others.
Once you see a rise in your conversions, you can then focus on generating repeat purchases which can significantly reduce your Return on Ad Spend (ROAS).
So, rather than risking failure or taking too long to figure web conversion out, we’ll take that burden off your shoulders and guide you to the best CRO you can achieve.
But first, fill in the details below and we’ll send you a quote pronto!