Engineering companies are no longer competing with just the brick-and-mortar businesses in their local area.
Now they are also competing with all of the other engineering firms who have a presence on the internet.
Naturally, this means that your engineering business will also have to have a presence on the internet.
A good way to establish your presence on the internet is by creating a website.
However, just having a website is not enough to attract clients…so what can you do?
The answer is to include the key elements that will help you win clients over.
What should you include in an engineering website?
You may think that building an engineering website is easy.
Just hire a developer and use WordPress and you have got an engineering website, right?
Wrong!
While those are the basic building blocks of a website, there are 6 key elements that every engineering website needs.
So, if you’re building or designing an engineering website (which you should!) here’s what you need to look over:
Company’s portfolio
The idea of a portfolio is simple: it’s a collection of your company’s best work, the projects it have completed, and the results it achieved.
It tells potential clients what your business is and what it can do for them.
It demonstrates that not only does your company have experience in the industry but also that its capabilities are relevant to their needs.
Therefore, your company’s portfolio should showcase as many different types of projects as possible.
In fact, the more diverse and varied it is, the better!
Not only does this demonstrate the company’s versatility in terms of type and scale of work, but also shows prospective clients how well-rounded your company is by showing off a variety of solutions (and perhaps even some solutions they didn’t know existed).
Services
As a prospective client, you want to know what services you can expect from a company.
The best way to do that is by providing some details about the services you offer.
Provide a list of all the different services you provide and go into detail about each one.
What does it do? How does it benefit your clients? Why should they use it? What industries does the company serve? Which locations does the company serve? What types of projects have the company worked on before?
These are all questions that are going to be coming up for anyone who’s looking for an engineering firm like yours.
So, make sure that everything is clear and easy to find on your website so that when someone lands there, they will be able to get the answers they need without having to dig through pages and pages of content trying to find them.
A clear call-to-action
When it comes to building an engineering website, one of the most important things to understand is the need for a clear call to action.
A clear call to action will help your visitors understand what they should do next and guide them toward a particular action, whether that’s contacting you or getting more information about your services.
It is important for visitors to be able to find out more about whatever you are offering them in the first place so that there can be a fruitful relationship down the road.
The last thing you want is to have your site visitors leave without taking any action. In other words, your want to convert these people into customers.
An “About Us” page on your engineering company website
It goes without dispute that every engineering company website should have an About page.
Take this chance to tell visitors what your company stands for and what sets it apart from the other engineering companies.
The best way to do this is by keeping it concise.
You don’t want to overwhelm people with too much information, so keep it short and sweet!
But what exactly goes on your about page?
You can include a brief information about the company, some bullet points about the company’s experience, corporate statements, and any links or resources related to your work that would be helpful for potential clients.
Contact details and form
Contact details are also another crucial component of your company’s website.
They allow users to easily reach you and should always be prominent on the page.
Include at least an email address, phone number, and physical address so that prospects can get in touch with you whenever they need to.
A contact form is also an important element of your website.
Use it to collect information from visitors who want more information about your company or services before they reach out directly (e.g., with questions).
On top of that, make sure it’s easy for visitors to fill out by making sure there’s no unnecessary clutter involved in filling out the form. Just fields for their name, email address, etc., and make sure those fields are labeled clearly so there’s no confusion.
Professional images and videos
Professional images and videos are an essential part of a website.
They can be used to convey a message, engage your viewers, show examples of work, and showcase the team and office environment.
The type of image or video you choose should be appropriate for your company’s target audience.
For example, if you are an engineering firm focused on manufacturing then your photos might focus more on machinery or assembly lines whereas if you were building software for financial firms then pictures with laptops and spreadsheets would be more appropriate.
Here are some things to consider when it comes to choosing images:
- What kind of message does this photo/video convey? Are there any metaphors that stand out in the picture? Does it seem professional enough for our company?
- How will we use these photos/videos throughout the site? Is each one relevant in its context (i.e., not using our factory shots as header images)?
Build Your Engineering Company Website by Hiring a Professional
All in all, the elements mentioned below will surely help you in designing a first-rate engineering company website that can help you build trust among your customers.
However, the actual experience of designing a company website is not that easy.
So, rather than trying to do it yourself, you may want to consider hiring a web design company to create your website.
By creating your own website, you are not only wasting your valuable time and potentially overlooking key features, but you will also miss out on the experienced guidance that a professional web design company offers.
A good reference is www.asime.com.my which specializes in custom precision tools and machining parts for every major industry.
As the leading website design company in Malaysia, we have had our fair share of designing engineering company websites.
We know exactly what to include in an engineering company website to attract new clients and retain old ones.
Give us a shot and we will make sure you won’t regret it.
Next read: Why Your Business Needs Website Copywriting Services
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