Every B2B company needs its own B2B company website for the main purpose of easily reaching business clients.
With that in mind, it should prioritize user experience so interested businesses are convinced to partner with you.
Do you already have a B2B company website or looking to develop one? Here’s how to improve user experience.
Benefits of Great User Experience for B2B Companies
Business-to-business companies use a different marketing strategy than businesses that serve customers directly.
They are commonly manufacturers looking for distributors, suppliers looking for businesses, or mass producers supplying raw materials.
As such, it is important that B2B websites cater to like-minded businesses with the right approach through user experience.
When you have a good user experience on your website, users can easily navigate and find what they are looking for.
As a result, they will be convinced through your time-saving strategies and leading to better chances of business deals.
Tips for Successful B2B Company Website User Experience
Make sure it is responsive
There are many modes of accessing the internet, usually PCs, laptops, tablets, and smartphones.
Some websites can only be viewed properly on desktop computers but look bad on smartphones.
This will surely frustrate your users since they cannot access your website freely across all devices.
Keep your B2B company website structure simple
As website developers, we know just what businesses like yours are looking for – simplicity yet functional.
Our advice is to put only your best features forward so users are inclined to contact you straight away.
Businesses are looking for fast information so simplify your B2B company website with easy navigation and direction.
Web pages should have a cohesive design
If you want to attract business prospects, it is not a good idea to be overly creative with the design.
You should always stay on brand with your website design so users are not confused or put off by your approach.
It also keeps your website structure manageable so you can edit your website with ease.
Provide a convenient search box
As mentioned before, business prospects are looking for fast information.
So, no matter the design of your B2B company website, adding a search box is very helpful for quick information.
This will save up their time searching through your website which they will certainly appreciate.
Clear call-to-action strategy
If you’re a manufacturer or supplier looking for distributors or partnerships, we find it best to keep call-to-actions direct.
A surefire strategy is to add contact or inquiry forms where users can fill in their inquiries or interest.
This way, it is easier for you to filter your mail and find the most promising business opportunity.
B2B Company Website Developer in Malaysia
You can easily create your own website by yourself but are you certain it will have a good user experience?
By hiring a professional website developer, a whole team of experts will help enhance your entire website.
We have developed many B2B company websites including design, UI/UX, content writing, and SEO.
Let’s work on a project together! Fill in the details below, and we’ll send you a comprehensive quote shortly.
Next read: Steps to Build a Professional Manufacturing Company Website