Website Conversion Rate Metrics You Should be Tracking

If your website isn’t reaching your target goals, you need to check up on your conversion rate metrics.

But which one should you track? There are so many conversion rate metrics at your disposal so it can be overwhelming for the untrained eye.

In this article, we list down the top most important metrics that you should track to help boost your online presence.

Why are conversion rate metrics important?

A conversion rate metric is to essentially track your business website’s performance. You can then use them to measure the profitability of your business through your online channels.

Beyond how well your online store converts, there are other metrics you need to track relating to the topic of conversion. Mainly, it lets you know your user’s behavior across your website.

Hence, once you know which conversion rate metric you need to target, you’ll definitely improve your overall website conversion rate.

More on Conversion Rate Optimization


Metrics to Help Measure eCommerce Conversions

Measuring web conversions can be a tricky task since there are so many. Just looking at your Google Analytics dashboard may be mind-boggling.

That’s why we’ve gone through the research and realized that the conversion rate metrics below can really help optimize your marketing strategies.

Bounce Rate

A good rule of thumb, if you have a new website, is to check your bounce rate. But what is a good bounce rate?

The bounce rate metric is the rate of new visitors to your site who immediately click away without doing anything.

With that said, you will want to keep your bounce rate as low as possible because if visitors aren’t spending time or interacting, you won’t get conversions.

Exit Rate

A metric closely related to the bounce rate is the exit rate. So what is exit rate in digital marketing?

The exit rate metric is the percentage of visitors who leave after viewing your page. Basically, a high exit rate lets you know that particular page is the last page users view before they leave.

So, keep this metric percentage low by optimizing your CTAs on high exit rate pages to increase your conversion rate.

Click-Through Rate (CTR)

What is CTR and why is it important? The Click-Through Rate is the ratio of specific link clicks to the number of total page viewers.

Usually, people analyze this eCommerce website conversion rate to measure the success of an ad or campaign. So, that’s why you need to invest in AdWords or email marketing campaigns to lead more visitors to your website.

As a result, along with tempting CTAs, you will pull in more leads through your business website.

Average Session Duration

Another similar metric to bounce rate is the average session duration. This is an engagement metric that lets you know how long visitors are on your website.

But what is a good average session duration? In general, 2-3 minutes is usually all it takes for your web viewers to make their decision.

So, remove all irrelevant content that might turn off your visitors to really increase website conversions.

Pages Per Session

Also known as average page depth, this engagement metric measures the number of pages viewers browse through before they leave.

This way, you can identify which pages attract visitors the most before you use this data to create profitable ads or campaigns.

However, more page views do not necessarily mean more engagement. It might be because your website lacks clarity so make sure you use web conversion optimization.


How do you measure conversion rate metrics?

In conclusion, these metrics won’t instantly bring in value, but they can help you take the right steps to improve website conversion rate.

Certainly, every business is constantly learning with the times for the best user experience and to bring in profits.

Hence with that said, if digital marketing isn’t one of your skills, we’ll gladly help and make sure you reach your target goals realistically. We specialize in improving B2B website conversion rates too!

But before we make magic, fill in the details below and we’ll send you a quote ASAP!

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This article is for informational and educational purposes only and does not constitute legal or professional advice. Although we strive to provide accurate general information, the information presented here is not a substitute for any kind of professional advice, and you should not rely solely on this information. Please opt for a one-to-one consultation with us or a relevant professional for your specific concerns regarding the business solutions in Malaysia before making any decisions.

Suggested read: How to Write Powerful Website Content to Attract Organic Leads